AI marketing

The AI ​​Marketing section is where technology and marketing meet to shape the way we communicate, sell, and grow. It focuses on the practical use of artificial intelligence in marketing strategies — from content personalization to campaign automation to advanced data analytics. Readers will find inspiration, tools, and concrete instructions on how to deploy AI in real-world campaigns and increase return on investment.

The section includes articles explaining the basics of AI in marketing as well as deeper topics for experienced professionals. For example, it discusses customer segmentation using machine learning, creating dynamic recommendation systems, A/B testing driven by algorithms, and using predictive analytics for inventory and campaign planning. Each topic includes practical examples from practice, case studies, and tools in the market.